PHOTOS OF HOW IT FELT

In the world of weddings, where extravagance and fleeting trends often take center stage, there exists a quieter form of artistry—one that is delicate, personal, and steeped in tradition. For Selly and Valery, wedding stationery is not just about invitations and menus; it is about storytelling. Together, they are redefining the industry by transforming paper into an art form, merging aesthetics with emotion to create tangible keepsakes of a couple’s most cherished day.

From Personal Passion to Professional Mastery

Their story begins not in a boardroom but in an attic, where Selly would spend hours sketching and painting, crafting wedding stationery that felt less like printed matter and more like a piece of history. Valery first encountered Selly’s work as a bride herself, mesmerized by the way her wedding table came to life through the delicate details of her custom stationery. It was more than paper; it was a feeling, a moment suspended in time.

“The first thing I did at my wedding was take a picture of the table and send it to Selly,” Valery recalls. “I was so overwhelmed—it was such an amazing surprise to see it all come together.” The collaboration between artist and client sparked something more than just a beautiful wedding aesthetic. It was the start of a creative partnership built on mutual admiration and a shared love for craftsmanship.

What began as a one-woman show soon evolved into a dynamic creative duo. While Selly focuses on artistry—hand-painting, designing, and meticulously selecting materials—Valery brings a strategic edge, managing the business and refining their creative process. “I figured out that I was spending 80% of my time on things that weren’t artistic,” Selly admits. “With Valery on board, I could finally focus on what I love—creating.”

The Art of Cracking the Code

What sets Selly and Valery apart is their ability to translate a couple’s intangible vision into something tangible. They don’t simply produce stationery; they “crack the code” of their clients, extracting the essence of their personalities, histories, and emotions to create a cohesive visual language.

“We always tell couples not to give us solutions, but to give us emotions,” says Valery. “Don’t tell us you want a window-fold design with three cut-outs. Tell us how you want your wedding to feel—intimate, nostalgic, vibrant? That’s what we design from.”

This philosophy allows them to approach every project uniquely, without being confined to a singular aesthetic. “Some clients love bold colors, others want a classic touch. Our job is to interpret, not impose,” says Selly. “We don’t just copy and paste what’s trending on Pinterest. We want to create something timeless, something you’ll look at ten years from now and still love.”

Their work is deeply personal, often reflecting the unique love stories of their clients. Whether it’s incorporating handwritten vows onto an invitation suite or embedding symbols from a couple’s shared history into the design, they prioritize meaning over mass production.

The Balancing Act: Creativity Meets Strategy

Their partnership thrives on contrast—Selly, the perfectionist artist who lives in a world of pigments and textures, and Valery, the strategic thinker who keeps the business running. “I can be quick and dirty sometimes,” Valery laughs. “But Selly is a guardian of quality. If something is going to be done, it’s going to be done right.”

This meticulous approach extends to every detail, from hand-mixed watercolor shades to custom-designed envelope linings. “People often don’t realize how much work goes into these pieces,” says Valery. “It’s not just printing; it’s hand-painted elements, careful paper selection, layering, and textures that make every suite a work of art.”

And yet, despite the labor-intensive nature of their work, they refuse to cut corners. “Yes, we could print something in half the time,” Selly admits, “but it wouldn’t have the same soul. Every invitation, every menu, every place card—we put our hearts into them.”

Beyond Trends: Designing for Legacy

In an industry often driven by seasonal fads, Selly and Valery are committed to designing for longevity. Their work is inspired not by fleeting trends but by history, art, and the personal narratives of their clients. They draw inspiration from sources as varied as Japanese textile patterns, Renaissance paintings, and antique bookbinding techniques.

“Luxury isn’t just about spending money,” Valery explains. “True luxury is something that is made for you, something exclusive to your story. It’s about craftsmanship, about details that might not be obvious at first but reveal themselves over time.”

Their commitment to sustainability also shapes their work. They prioritize ethically sourced materials and strive for minimal waste in production. “We want to create something meaningful without contributing to mindless consumption,” says Selly. “It’s about making thoughtful choices—using handmade paper, natural inks, and avoiding mass production.”

This attention to detail has not gone unnoticed. Their bespoke designs have attracted a clientele that values originality over imitation, couples who want their wedding stationery to be more than just paper—it is a tangible expression of their love story.

Pushing Boundaries: The Future of Fine Art Stationery

Despite their growing success, Selly and Valery remain committed to pushing creative boundaries. They have begun experimenting with mixed media, incorporating embroidery, embossed textures, and even fabric into their stationery designs. “We want to explore how we can make paper feel more alive,” Selly says. “To add layers—literally and metaphorically—to every piece.”

They are also expanding beyond weddings, designing for editorial projects, luxury brands, and conceptual art installations. “There’s so much more we want to do,” Valery adds. “But we will always stay true to our philosophy: authenticity, craftsmanship, and storytelling.”

Future plans include expanding their portfolio into limited-edition collaborations with high-end brands and launching an exclusive collection of stationery-inspired home décor. “It’s not just about invitations anymore,” Selly notes. “We want to create lasting art pieces that continue to hold meaning long after the wedding day.”

As they look toward the future, one thing remains certain—Selly and Valery are not just creating wedding stationery. They are preserving stories, capturing emotions, and proving that even the most delicate details can leave a lasting impact. In a world obsessed with instant gratification, their work is a testament to the beauty of patience, artistry, and the enduring power of paper.